Good American: Worth the Hype?
At the beginning of the year I watched an episode of Keeping Up With The Kardashians and Khloe was talking about a new brand she was developing. Initially, I was cynical, another Kardashian fad it seemed. I was very wrong.
Founded by Kardashian and Emma Grede, Good American aims to dress women from a size 0 to a plus size 24, something that has not previously been explored. The ethos of their brand revolves around making women feel good again and is a celebration of the plethora of body types that exist today.
Having met Emma at a Women for Women Car Boot Sale back in May, I did further research to validate why I should buy a pair of their jeans and that I was not just buying into another Kardashian project.
Grede is immensely successful in her own right, as the CEO and Chairman of ITB Worldwide.
ITB is an entertainment marketing, talent and partnerships agency, which forms strategic and creative partnerships, rooting them in popular culture for brands and consumers. They are responsible for viral social media campaigns such as #MyCalvins and #MangoGirls to name a few. Clients include: Alexander Wang, Aquazzura, Belstaff, Calvin Klein, Coach, Dior, GAP, G-Star Raw, Galeries Lafayette, H&M, Kiehl’s, Lacoste, Mango, Net-a-Porter, Reebok, Samsung, Selfridges and Theory.
If you want to check out more of their work, click HERE - I just thought it may be of interest as it covers a broad spectrum of different areas within the industry.
Further to Emma's work at ITB, her husband is also the founder of FRAME denim, one of the leading players in the denim arena...so I guess combined with Khloe's exposure to every designer on the market and Emma's background, they produce denim you can trust. I know I am making this sound like a drastic life choice, but they are mid-price point jeans and for some are considered an investment, rather than a quick spend at just over £100 a pair.
The bottom line is their jeans are nothing short of glorious(!) - I feel so confident as it is the first pair of jeans that have fitted me perfectly and not made me feel like a beached whale. The denim is soft and allows movement, whilst also exposing your best features. They have different cuts of jeans to show off you waist, legs or bum.
I have left below some of my favourite styles from Good American.